Building an AI marketing operation in public.
Practical, honest essays on AI automation, distribution, and growth — written for founders with no technical background.
This is a plan being built in the open, not a finished case study. No fake metrics, no hype — just the real reasoning, decisions, and corrections as they happen.
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Where's the line between aggressive marketing and crossing it?
We're building an AI marketing operation in public, and early on we hit a question we couldn't skip: how aggressive can you be about growth before you've...
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Building distribution that can't be ended by one bad day
If you're building an audience online, here's a fear worth naming out loud: one platform, on one morning, can decide your clean work looks like spam — and...
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How to make a lot of content without it being spam
We want to publish a lot. Not because volume is glamorous — because every genuinely useful thing we make can help someone, and more useful things means...
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Borrowing a smart method without pretending you have the firepower behind it
There's a move almost everyone makes when they admire a more advanced operation: they adopt its language. The frameworks, the impressive vocabulary, the...
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Stop promising people outcomes. Give them one.
Give people a free, working result instead of promising one. It earns trust faster than any claim, costs little if you build it to be reused, and stays...
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We almost built a product on an assumption that turned out to be false
Here's a small moment from our build — one that almost certainly saved us a lot of wasted work — and it's worth handing to you exactly as it happened.
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The cheapest productivity upgrade we've made: writing down what we already tried
Here's a small change to how we work that cost almost nothing and is aimed squarely at a problem we didn't fully see we had. We started keeping one plain...
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Before you make something easier to change, decide what's allowed to change
Here's a decision we made this week that we almost made too quickly — and the small rule we landed on instead, which we think is worth handing to anyone...
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The most valuable thing our system did all week was correct itself in public
Short answer (for the skimmers and the AI engines): We run an automated system that produces content every day. Last week, the single most useful thing it...